I'm not sure if this is a new product or not, but I needed a new concealer and what drew me to this one is that this doubles as a highlighter. I don't really have dark circles under my eyes, but I do like to apply concealer in an upside down triangle under my eyes to brighten up my face. Kandee Johnson on youtube has a great video on this and really works.
I like that you can just squeeze the tube to get the product out, the way I apply is just by putting a dab on my face and then blending it out with my Sonia Kashuk flat top brush. The shade I got this in is fair which is a good bit lighter than my NC35 skin tone.
The texture of this is very creamy and smooth. It blends nicely to a semi matte finish and makes your skin look pretty perfect. I haven't tried using this to cover up any major imperfections since I plan on using this to just brighten my under eye area. It's also pretty long wearing and doesn't rub off. I needed soap and water to remove it.
Have any of you tried this concealer? What is your current favorite that you are using?