There are no sparkles or glitter in it so it looks very natural. It's also very pigmented so a little goes a long way. I like to apply it with a big fluffy brush all over, but you can also use it contour. I have NC35 skinton for reference.
For those who do like a bronzer with shine or sparkle then you can try the golden iridescent bronzer below.
It's pretty much the exact same thing in a pressed form. It's extreamly pigmented, you just need to lightly touch the brush to it and it picks up a good amount. you definitely don't want to swipe your brush in this because it will pick up way too much product. I love applying this really lightly over a pinkish matte blush to give me that sun kissed glow. I actually prefer this over the MAC irridescent bronzer!